Wednesday, July 30, 2014

IWC Portuguese Sidérale Scafusia Watch



What you are seeing here is the most complicated IWC watch ever created. It is called the Portuguese Sidérale Scafusia (ref. 5041) and it will be available only via custom order. IWC Replica Watch recently launched it at a powerful celestial observatory in Chile, and it represents a new high-mark for the brand. While the watch itself is very interesting, the lesson it can teach us about how high-end watch brands operate is even more interesting.

According to IWC a team of watch makers spent about 10 years researching and developing the Portuguese Sidérale Scafusia mechanism. While at least one other IWC watch offers more complications, the Portuguese Sidérale Scafusia is a much more complicated watch. Strictly for the die-hard collector, this timepiece according to IWC CEO Georges Kern is a “dreamlike” machine. It holds within it the values a serious watch brand wishes to convey as well as those aspirational qualities that a super high-end watch should have. It is meant to be an item of wonder, something that beguiles and intrigues more than something which has a serious utilitarian use.

In a candid interview Georges Kern has recent with Swiss paper Le Matin, he spoke clearly as to the purpose of the Portuguese Sidérale Scafusia watch. It is to attract people to the brand, show off IWC’s technical capabilities, offer media bait as something to discuss, and provide an ultra-exclusive piece for the world’s top watch collectors (something which IWC did not previously offer). The project was never really intended to be a money maker. IWC will be happy to sell 10 of them per a year – and with the current market situation as it is, IWC expects most of them to go to Asian clients. The Portuguese Sidérale Scafusia will however also act as an eye lure at IWC brand boutiques around the world with it in the window.

IWC carefully chose the complications its new flagship piece was to offer. It has been well established that astrological complications are among the most alluring to high-end collectors and buyers. These complications tend to be less than necessary to their lives, but encapsulate the emotion and feeling one wants from a complex timing machine. There seems to be a strong connection to astronomical timing and prediction, that is shared among high-end watch lovers. I too am fascinated by such timepieces whose indications can predict or dictate what is happening in the skies. While purely emotional, it makes me feel like I have some special increased power over the heavens.

For this emotional reason IWC chose the Paranal Observatory operated by the European Southern Observatory in Chile to unveil the new creation. The watch and the observatory don’t have any specific connection to one another, but the themes are the same. Complex astrnomical watches should be debuted at a complex astronomical viewing instrument location.

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Kern’s purpose for the IWC Portuguese Sidérale Scafusia watch is sound, and I appreciate how openly he discussed the business aspects behind the timepiece’s creation. So you probably want to know a bit about the watch itself right? It is a fascinating device, and I imagine it will sit in its comfy container most of the time. Being manually wound, the box IWC ships the watch in will contain a special crown winding mechanism so that it is always powered. Winding boxes for manually wound movements are rare, but a highly appreciated accessory for a watch like this.

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