The most recent attempt by Chanel to cater to the men's watch market was in 2010 when the brand released the J12 Marine (hands-on here) - https://www.choopopwatches.co/ a diving watch variant of the Chanel J12 which was an aesthetic success but unfortunately a reported sales disappointment.
Since the J12 Marine, Chanel hasn't released any new men's watch collections, with perhaps the exception of an occasional J12 collection line extension here and there. Instead, Chanel focused heavily on expanding the world of Chanel J12 watches for women, as well as its historic and very attractive Premiere range.
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