Sunday, October 30, 2016

TAG Heuer Introduces Connected Smartwatch

TAG Heuer Connected rose gold smart watch 1

The TAG Heuer Connected in rose gold, the watchmaker is attempting what Apple did with its Apple Watch Edition, http://www.forwatch.org/ the gold Apple Watch had a brief life, having been discontinued with the introduction of the second generation model in September 2016.

TAG Heuer’s 18k gold smartwatch would imply that the watchmaker only needs a sell a relatively small number of them to make it financially viable, and also that TAG Heuer has much stronger brand equity for luxury goods the Apple does.

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