Monday, October 10, 2016

Zenith Ebel 1911 chronograph from 1985



Zenith continued to struggle under the new management and with the new strategy. Its production line was not adapted to quartz technology, http://www.watchesco.co.uk/ and its employees not accustomed to working on it either. In 1978, Zenith was – in retrospect, inevitably – sold back to Swiss owners.

Gone, but not forgotten, the El Primero continued to intrigue those who refused to give up on mechanical watches, and in 1981 Ebel decided to purchase unassembled Calibre 3019PHC movements. Zenith had so many the company could deliver them progressively over a period of three years, while it measured the public’s reaction.

In 1982, as rumors swirled that Rolex was looking to modernize its Daytona, one Oscar Waldan approached them. He had already convinced Ebel’s President to bet on the El Primero, and the chronograph was just what Rolex had been looking for.

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