Friday, December 9, 2016

TAG Heuer Carrera Calibre Heuer 01 Watch

TAG Heuer brand overall is something worth talking about, because without a little discussion, I don’t think this a product that most people will understand. Let’s step back to the early 2000s, when Jean-Claude Biver was hot off of his sale of Blancpain to the Swatch Group and eager to do something new. He purchased the failing Hublot brand which was originally founded in the early 1980s. Here we could see this replica TAG Heuer Carrera Calibre Heuer 01 Watch.

Jean-Claude Biver wanted to slow down a bit and transitioned to being the Chairman of Hublot and installed his long-time number two man Ricardo Gaudalupe as the CEO. And just when people thought Jean-Claude Biver was going to retire to enjoy his success and cheese making, he decided to oversee the entire watch making operation at LVMH that included Hublot, Zenith, and TAG Heuer. Oddly enough, that didn’t include the Louis Vuitton watch company or Bulgari. As the strategic head of the watch division of LVMH, Mr. Biver enjoyed a pretty interesting job having no official office or even title – which actually meant he still spent a lot of time doing Hublot things. Part of his mandate was to help TAG Heuer - which was originally purchased for its heritage and rapport with younger consumers. TAG Heuer, however, for a series of reasons, started to abandon its strong position as an entry-level Swiss luxury brand and kept creeping up in price.

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